DESIGN DIRECTOR

Thump Identity

 

We hired GMUNK, Conor Grebel, Peter Clark, and Devin Whetstone to bring to life an identity animation for Vice’s electronic music channel Thump, that was able to be created all in camera.

 
Thump Identity - Logo Reveal GMUNK Director: GMUNK Art Direction / Animation / VFX: Conor Grebel, Peter Clark DP: Devin Whetstone Sound: Conor Grebel, Peter Clark VICE - US Design Director: Dersu Rhodes Art Direction / Animation / VFX: Chris Martz Editing: Peter Clark, VICE LA Publisher (Thump): Joel Fowler
THUMP Identity - .www | GMUNK-1.jpg
 
 

“Cymatic Gallium is special its low melting point of roughly 85 degrees F, allowing it to melt at body temperatures. The setup was to allow the liquid metal to vibrate across a black acrylic plane, swirling in recessed typographic pools that collectively made up the construct of the Thump logo.”

— GMUNK

 
 
THUMP Identity - .www | GMUNK-2.jpg
THUMP Identity - .www | GMUNK.jpg
 

BEHIND THE SCENES

Behind the scenes of Thump's practical FX bumper design. Directors Cut : https://vimeo.com/163042303 Process Book : callmeclark.com/thump-process-book CREDITS Client: Vice US | THUMP Design Director: Dersu Rhodes Monarch of Mood: GMUNK Gallant Knights of Gallium: Conor Grebel, Peter Clark Duke of Photography: Devin Whetstone Summoner of Light: Chris Galdes Wizards of Wub: Conor Grebel, Peter Clark Cavalry of Craft: Dakota Wilder, Mike Williams, Branden Paris Video Butcher: Peter Clark BTS Minstrel: Bedtimes Production Kingdom: Madrone Studios