CREATIVE DIRECTION

Smith & Union

 
 

Smith and Union is a production/casting company based in Southern California. I was approached by Heather Smith, the founder and director, asking for creative direction, a complete rebranding and a fresh website design to relaunch her brand. After establishing our design direction and a brandmark, I worked with copywriter Adam Sherritt, creative and founder of Korduroy Cyrus Sutton, and front end/CMS developer Sean Moe.

 
 
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Client: Smith x Union   |   Creative Director: Dersu Rhodes   |   Photographer: Bil Zelman   |   Copywriters: Adam Sherrett + Cyrus Sutton   |   Developer: Sean Moe

Client: Smith x Union   |   Creative Director: Dersu Rhodes   |   Photographer: Bil Zelman   |   Copywriters: Adam Sherrett + Cyrus Sutton   |   Developer: Sean Moe