CREATIVE & ART DIRECTOR 

Toyota Prius Prime Spot

 
 
 

Saatchi hired Virtue to develop a spot to run before the branded content series we produced for them. The client wanted it to showcase a few of the new features, so we shot the car in studio and then highlighted the features using motion graphics. I art directed the spot and led design direction for the video series that ran on Motherboard.

 
 
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CrEDITS

Art Director / Creative: Dersu Rhodes
Creative Director: Lana Porter
Account Director: Jennifer Amadio
Motion Directed by Dersu Rhodes and Graham Boles
Live Action Directed by Aleks Kocev
VFX + Motion by Vogner
Music by Greg Bevis
Sound Design by Erik Schuiten
Client: Prius, VICE, Motherboard
Produced by Blind Content and Michelle Delgado