ART Direction

Nike SB — P-Rod 8 Media Launch

 
 

Nike approached our team about producing the product shots for their print and digital release of their P-Rod 8. The design aesthetic of the campaign was clean, technical, and athletic, and we needed to showcase 360 degrees of features. 

 
 
nike_productshoot_artdirection_dersurhodes.jpg
 
 

Our solution was to shoot the series on a custom built plexiglass "lazy susan", manufactured to follow the contours of the topographical outsole.

 
 
Banners_and_Alerts_and_The_P-Rod_8_from_Nike_SB__Nike_com_and_JBL.png
 

The final delivery of the campaign was to shoot Paul in his element. We hired a set of L.A.'s finest skate ramp builders and built a ramp in the middle of a b-ball court so we could capture the shoes in action.

 
nike_prod-jump.jpg
 
 
 
 
 

I also managed to snap a few BTS photos on the day of the shoot.

And Hypebeast threw it up on their homepage which had my inner skate bro proudly claiming it...

 
 
 

CrEDITS

Art/Design Director: Dersu Rhodes
Photographer: Kevin Henderson
Retoucher: Christoffer Meyer
Producer: Travis Mitchell and Andrew Courtien
Client: Nike
Agency: Vice