ART Direction

Nike SB — P-Rod 8 Media Launch

 
 
 

Virtue, Vice's in house creative agency, produced the product marketing assets for the launch of the P-Rod 8. A short form doc and media photo assets were paired with the deliverables. 

 
 
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Our solution was to shoot the series on a custom built plexiglass "lazy susan", manufactured to follow the contours of the topographical outsole.

 
 
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The final delivery of the campaign was to shoot Paul in his element. We hired L.A.'s finest park gurus and built a ramp in the middle of a b-ball court so we could capture the shoes in action.

 
 
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I also managed to snap a few BTS photos on the day of the shoot.

 
 
 

CrEDITS

Art/Design Director: Dersu Rhodes
Photographer: Kevin Henderson
Retoucher: Christoffer Meyer
Producer: Travis Mitchell and Andrew Courtien
Client: Nike
Agency: Vice