ART DIRECTOR / CREATIVE
Diplo, K-Swiss and The Board
It started with a simple insight. Millennials aspire to be a new kind of superstar — an entrepreneur.
With that in mind, the K-Swiss Board of Directors campaign was born — an “influence the influencers” approach designed to let Millennials reset the brand themselves. Electronic music artist Diplo would lead 100 of these aspiring entrepreneurs through a series of assignments that would reshape the brand.