ART DIRECTOR / CREATIVE

Diplo, K-Swiss and The Board

 
 

It started with a simple insight. Millennials aspire to be a new kind of superstar — an entrepreneur.

With that in mind, the K-Swiss Board of Directors campaign was born — an “influence the influencers” approach designed to let Millennials reset the brand themselves. Electronic music artist Diplo would lead 100 of these aspiring entrepreneurs through a series of assignments that would reshape the brand.

 
 
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Client: Smith x Union   |   Creative Director: Dersu Rhodes   |   Photographer: Bil Zelman   |   Copywriters: Adam Sherrett + Cyrus Sutton   |   Developer: Sean Moe

Client: Smith x Union   |   Creative Director: Dersu Rhodes   |   Photographer: Bil Zelman   |   Copywriters: Adam Sherrett + Cyrus Sutton   |   Developer: Sean Moe